taradara.com

This time I want to start showing the working process from the inside. This logotype was made for about 5 months ago. Since then, I’ve changed many things, which I use when working, but to my mind, what I will show now should be a good start.

So, the company is named Citadel (it is a russian company) and it works in realty industry. The brief said that they wanted a strict, bold sign with a city or buildings in it. Also, they somehow wanted to show their priority at the market they work.

What you have to do before you start working is to find as many information and pictures about the company’s business and its naming (if it consists from real words) as you can. It will help you in many ways to create a meaningful design. Below you can see that I found a citadel’s picture (which is company’s naming), a building (which had to be put in design) and a crown (which means the priority my client wanted to have).

I decided to combine all the objects and create a sign for the company.

I was close to the end, but still I had to show the buildings and also had to change it a bit because it often happens now with simple signs that somebody has created something very similar.

Then I chose a font, which is Myriad Pro and changed it a little.

Eventually, it was done.

What you have to remember is when you show the work you’ve done to the client you have to explain what it all means and why it was done like that. It really convinces clients. So did I.

The logo was accepted at once and now it is in use by client. I hope you enjoyed my story!

Danger – 4h30

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