Color Meaning: Red


Color use, as a subject, is not as popular as it should be and a lot of designers don’t really care about colors meanings. Even I, in my previous work, relied on my intuition when using colors. So, I decided to learn some interesting facts about it, because at the moment I start to understand that it can help in many ways when designing something. In this way, you just add to your work one more deliberate thing, which can’t be useless. So, let’s start with red.

When people are asked which is their favorite color, the most frequent answer is red. Red is strongly associated with blood, fire and sex. All other associations are divided into positive and negative.

Positive are:
- passion;
- love;
- blood;
- energy;
- enthusiasm;
- excitement;
- heat;
- power;

Negative are:
- aggression;
- anger;
- battle;
- revolution;
- cruelty;
- immorality;

Things which also can help:
- red is the most visually dominant color;
- suggests speed, action;
- stimulates heart rate, breathing and appetite;

Used literature: Color Design Workbook

P.S. I decided to add some music to every post. Enjoy!

Tycho – Red Bridge

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Share and Enjoy:
  • Facebook
  • LinkedIn
  • del.icio.us
  • Google Bookmarks
  • RSS
  • Twitter
  • Digg

Comments:

  1. Hi, I born to Venezuela, i´m designer student. I like your post and hope can read more about this. Sorry, i speak english very poor. I am waiting for more post. Bye

  2. Interesting. In waiting continuation about color use.
    And i like that music. (-:

  3. Привет! Жаль что нет русскоязычного варианта этого блога. Начало хорошее. Удачи!

  4. Интересно, подпишусь пожалуй на rss

  5. thanks!!

  6. In the network is much interesting about the color.
    why you chose so light information about the red.
    Check this out http://en.wikipedia.org/wiki/Color
    Work it harder, make it better))

  7. 2ecmhands: basicly, your link is a technical information about color, about it’s nature and so on.
    as for me, I try to take only some useful facts to use in my design work and then make a conclusion about that, which I post here. I want everyone to read it at once, but not to bookmark it, because of the big size of the article and never read it :)

  8. Create! Thanks!

Add a Comment