Green is the easiest color on the eyes. It is calming and refreshing (is often used in hospitals to relax patients). Green says “Go!”, and it means that you are welcome to start doing something.
Main associations are plants and enviroment. Green means something natural.
Positive associations are:
- fertility;
- money;
- growth;
- healing;
- success;
- nature;
- harmony;
- honesty;
- youth;
Negative associations are:
- greed;
- envy;
- nausea;
- poison;
- corrosion;
- inexperience;
Some useful facts: green is strongly associated with Ireland. In Celtic cultures The Green Man was the god of fertility. In Native American cultures green is linked with the will, or man’s volition.
Used literature: Color Design Workbook
Panic! At The Disco – That Green Gentleman
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