In most of the world blue is considered to be a masculine color. In China it is the color for little girls. In Iran this is a color of mourning. Blue is the most popular corporate color worldwide.
Main associations are sea and sky (which is obvious).
Positive associations are:
- knowledge;
- coolness;
- peace;
- masculanity;
- contemplation;
- loyalty;
- justice;
- intelligence;
Negative associations are:
- depression;
- coldness;
- detachment;
- apathy;
Some useful facts: blue is unappetizing, suppresses hunger, because blue food is rare in nature. This color causes the body to produce calming chemicals; relaxing. People are more productive in blue rooms. Blue clothing often sybmolizes loyalty or trust.
Used literature: Color Design Workbook
Mujuice – Dark Grey Blue
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